That Fancy Green Thing at the Store: Why Broccolini Deserves a Spot in Your Cart

Published on December 19, 2025 by Parker Bennett

It’s there in every supermarket you’d walk through. Thin long stems with little bits of florets. Perhaps you might have grabbed a bunch before, looked at the price and sheepishly returned it. Can’t blame you there. But this is what most people don’t realize: Broccolini isn’t just expensive broccoli with an attitude. It’s completely different. And yeah, it’s probably something you’ve got to try (at least) once.

So What Is It Really

Baby broccoli is what people call it all the time. Wrong. It’s not an under-ripe broccoli or a baby version. The history of broccolini takes us to Japan in the 1980s, where researchers at Sakata Seed Company decided to cross regular broccoli with Chinese kale (gai lan). It took them eight years of breeding work before they got it right. The result showed up in 1993.

They called it “Asparation” at first because the slender stalks sort of resembled asparagus. That name flopped hard. Mann Packing Company’s wife (Debbi Nucci) thought up the name “broccolini” when it hit U.S. stores in 1996, and they trademarked it in 1998. Much better name. The whole thing is edible. Stems, florets, even those little leaves. Nothing gets tossed except maybe half an inch off the bottom.

Why It’s Different From Regular Broccoli

Okay, so broccolini vs broccoli: They’re cousins, but that’s about it. Broccoli’s got that thick trunk situation going on. Big chunky head. It takes forever to cook and if you’re not careful, the florets turn mushy while the stem stays hard as a rock. Plus, it tastes bitter if you overcook it even slightly. Broccolini? Thin stalks about three to five inches long. Small, delicate florets.

Sweeter flavor with this peppery thing happening, that’s almost like asparagus. Milder overall. And it cooks fast—we’re talking five minutes in a pan or maybe 15 in the oven. Done. The stems are tender all the way through. You don’t have to peel anything or worry about woody bits.

Nutrition Stuff

We’re not going to give you a science lecture, but broccolini nutrition is good. Roughly 35 calories per 100 grams. Basically nothing. You are getting fiber, some protein (yeah, really), vitamin C, and vitamin K.

The interesting part of that science experiment is this: broccolini has about four times more the amount of Vitamin A than what a regular broccoli does. That’s good for your eyes and skin. You also got some calcium, iron, and sulforaphane, the compound scientists believe could help prevent cancer. Research is still being done, but early findings are promising.  Not too shabby for something that appears it would fit right in at a fancy restaurant.

How to Cook It 

This is the easy part. People overthink it.  Cut off about half an inch from the bottom. That’s it for prep.  Want to roast? Just throw it on a baking sheet with olive oil, salt, and garlic. Then you stick it in a 425-degree oven for 15 minutes. When it emerges lightly charred and brightly green, you’re good.  Prefer stovetop? Heat up some butter or oil in a pan over medium-high heat.

Add the broccolini, cook for two minutes per side or until it has those brown spots. Then, add a splash of water and cover it for three minutes to steam the stems tenderly. Squeeze lemon over it.  You can also grill the broccolini. Really high heat, only a couple of minutes on each side, and make sure it doesn’t burn. The key is keeping it simple. Broccolini doesn’t need fancy sauces or complicated prep. Garlic and lemon are plenty. Maybe some Parmesan if you’re feeling it.

Frozen Version

Yeah, frozen broccolini exists, though it’s harder to find than frozen broccoli. If you grab a bag, do not defrost it first. Seriously. Simply smooth it onto a baking sheet straight from the freezer and roast at 450 degrees. Allow the pieces room to breathe so they don’t steam together and become soggy.  The texture will not be as crisp as that of fresh, but it’s plenty good for those busy weeknights when you require vegetables and don’t want to think too hard.

The Price Thing

Here’s the deal. Broccolini costs more than regular broccoli. Sometimes two or three times more, depending on where you shop. Is that annoying? Sure. But you’re also getting zero waste since the entire thing is edible. Regular broccoli, you end up tossing that thick stem most of the time. With broccolini you use everything. Plus, it cooks faster, which saves time. For feeding a crowd on a budget? Stick with regular broccoli. For a nicer dinner or when you want something that feels special? Broccolini makes sense. The sweeter, less bitter taste also helps with picky eaters. Kids who hate broccoli might actually eat this.

Where It Comes From Now

Most of what you’ll find in U.S. stores comes from California duringthe summer months and Arizona in the winter. It’s grown year-round, so you can buy it anytime. Australia produces a ton of it, too. Farmers harvest it multiple times per growing cycle.

When you cut the main head, new, smaller shoots grow back. It takes about 50 to 60 days from transplanting tothe first harvest. It prefers cool weather but handles heat better than regular broccoli. That was part of why Sakata developed it in the first place—they wanted something more temperature-flexible.

Just Try It Already

Look. We are not promising broccolini will change your life or fix all of your problems. It’s just a vegetable at the end of the day.  But it’s an easy one to use. Cooks faster than broccoli. Tastes better in our opinion. Less waste. More flexible.  Get a bunch next time you’re at the grocery store. Yes, it costs more, but this is not a car you are purchasing here. Roast it with some garlic. See what you think.

At worst, you wasted a few extra dollars on dinner. The best case, you just discovered your new favorite green vegetable that did not make you feel as though you were forcing yourself to eat healthy.  Because, really, if you have to eat vegetables at al,l and we know that there will be no avoiding it, you might as well choose the ones that don’t taste like penance.

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